Just because your 404 page looks like a 404 page doesn’t mean it actually is one. The user-visible aspect of a 404 page is the content of the page. The visible message should let users know the page they requested is gone. Often, site owners will have a helpful list of related links the users should visit or a funny 404 response.

Are they important?

If the pages listed as soft 404 errors aren’t critical Paper Products Manufacturers Email List pages and you’re not eating up your crawl budget by having some soft 404 errors, these aren’t an urgent item to fix.

If you have crucial pages on your site listed as so

What they mean

ft 404s, you’ll want to take action to fix DW Leads those. Important product, category, or lead gen pages shouldn’t be listed as soft 404s if they’re live pages. Pay special attention to pages critical to your site’s moneymaking ability.