I remember when I first started in seo back in 2010 full-time. It feels like forever ago and yesterday at the same time.

I was constantly plugged into the seo twitter firehose of information. I subscribed to the popular seo blogs of the day, soaking up information about seo that wasn’t even relevant to my day job at the time building links. While I read plenty of content about link acquisition, I also went deep into the geeky sides of technical seo because it appealed to my web developer background.

Every week or two

Google was announcing something new. Some new Medical Surgical Dental Equipments Email List feature, some new snippet, some new ad type, some new way of getting. I remember smx 2012 in new york city where I sat in on a session where now-former mozzer matt brown spoke on schema.Org and counseled all of us to hop on the schema bandwagon because it was the future of search. You can see that presentation here and I’ll reference it a few times in this post.

Five years later

I can look back and say, “yes, they were DW Leads right. Schema has stuck around and proven to be a stronger and stronger part of search algorithms and you should learn it and implement it, if you haven’t already.”So how can you, as either a small business owner dabbling in seo (while also doing all the things as the owner) or a professional seo/digital marketer, know when you should implement something that’s brand-new, or whether you should wait on it until you have more data.