If these and the rest of the steps are carried out correctly. What is active and passive Depending on the type prospecting of business and the chosen strategy, customer can be done in different ways. That’s because there are two approaches: active and passive prospecting. Active is a proactive approach. That is, through direct and intentional measures, a company’s sales team identifies and makes the first contact with potential customers.
On the other hand we have passive
With which a company uses strategies and communication channels that will naturally attract potential customers. Simply put: in action, the company goes after people to make them customers; in passive, she creates strategies that, by naturally attracting potential Chinese American Phone Number List customers, turn them into real customers. What is online and oflin In addition to the approach you can use to attract customers, another aspect also comes into play: will you do it online or offline? You need to think about this because, depending on your business segment, adopting online strategies can be more beneficial than adopting offline strategies. And vice versa.
So just to make things clearer online
As the expression already suggests, happens through the internet, both through channels and tools. Examples? Content marketing on blogs and ad campaigns on Facebook Ads. Offline takes place outside the internet, either through non-digital channels or means of DW leads communication. Examples? Direct phone calls and distribution of printed material. We will talk better about such forms of online and offline later in this content. What’s the best way to prospect customers? Advertising We cannot.