Here’s How We’re Using Lean Startup Methodologies for Local SEO

Product and project management is a critical part of managing any business based on SEO; it’s also something that doesn’t get discussed nearly as much as SEO in professional circles. For me, I care equally about how our internal process are working versus how our SEO services are performing, primarily because they can’t be separated.

If your internal processes suck, your products and services are likely going to be heavily burdened by that fact.

Conversely, Great Internal Processes

Will likely be a huge boon to your business by enabling you to deliver on your SEO engagements.

Before we get too deep into that, you should know I am a big believer in Lean Startup methodologies.

So, if you want to model any part of our internal processes Medical Surgical Dental Equipments Email List in your own businesses, I would highly recommend reading The Lean Startup as some light background reading while you ponder how to implement any of this stuff.


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So let’s talk about our Lean Startup process real fast before we go over the ideas that inspired it. We utilize a process called SCRUM that I’m sure many of you are familiar with (and many probably aren’t). The way we leverage SCRUM is two-fold:

We have daily SCRUM meetings – These are DW Leads primarily about fostering a group dynamic in a remote working environment, creating a shared sense of accountability.
Sprints – Sprints are basically “production units.” Every single task, whether it’s a citation audit, website audit, or a month of link building can be a sprint. Team members are limited in the amount of sprints they can have at one time to force prioritization. (This process is called Kanban.)