Setting expectations with clients is hard. That’s even more true when you both know that links may be even more important than user engagement with your campaign. To make sure expectations are reasonable, you may want to encourage them to see this campaign as one of many over a long period of time. Then there’s less pressure on any individual piece.
So, it’s important to set expectations upfront. I would never tell a client that we can guarantee a certain number of links, or that we guarantee an increase in domain authority.
Instead, We Can Guarantee a Piece of Content
That is well-built, well-researched, and interesting to their target audience. You can go one step further and guarantee reaching out to x amount of contacts, and you Pharmaceutical Email List can estimate how many of those contacts will respond with a “Yes” or “No.”
In fact, you should set goals. How much traffic would you like the piece to bring? What about social shares? What seems like a reasonable amount of lrd’s you could gain from a piece like this? Benchmark where you currently are, and make some reasonable goals.
The Point I’m Trying to Make is That You
Shouldn’t promise your client a certain amount of links because, frankly, you’d be lying to them. Be upfront about what this looks like and show examples of work you’ve done before, but make sure to set their expectations correctly up front to avoid any conflicts down the road.
There’s a lot to be learned from the results of DW Leads creative campaigns. The goal of this article is to share one piece that I’ve worked on with a client while highlighting some things that I learned/observed along the way. If you’d like to see more campaigns we’ve worked on at distilled, take a look at our creative roundup for last year.