With its huge user base and huge reach, Facebook is always looking for new ways to bring users and advertisers together. This was already possible with Facebook Ads, but Facebook Deals has recently been added to that list. Schiphol recently launched the first Facebook Deals campaign in the Netherlands, and with great success! An interview with Saskia Jacobs, online marketer at Amsterdam Airport Schiphol, about the ‘Do’s & Don’t’s’ of the new Facebook Deals.
What exactly are Facebook Deals and how do they work?
Facebook Deals are offers that you as an advertiser place on your Facebook page. They are visible to your fans and to everyone who checks in via Facebook Places. Users can claim the offer and then receive a coupon by email. The nice thing is that after claiming, the offer also appears on the pinboard of the person in question. This makes the offer visible to the friends of that person. Advertising via Facebook Deals is currently still free. Of course, Facebook hopes that companies will give the offer more attention via Facebook Ads.
What can marketers use Facebook Deals for?
Facebook Deals can be used for all kinds of campaigns, such as gift, upgrade or discount campaigns. Facebook itself ivory coast phone number list distinguishes between four different types of campaigns.
Individual Deals – A one-time promotion, such as a temporary discount.
Loyalty Deals – Reward your loyal customers, for example with a promotion that only applies after a certain number of check-ins.
Charity Deals – Promotions that reward participation by making a donation to a charity.Why did Schiphol Group
The first Dutch Facebook Deals campaign
“Schiphol has a huge number of check-ins on Facebook . We wanted to give our fans on Facebook drafting patent applications for ai innovations the opportunity to benefit from fun and interesting offers at the airport. We have been in direct contact with Facebook for some time about cyprus business directory cyprus business directory the possibility of posting Deals. Ultimately, this led to us being the first in the Netherlands to launch Facebook Deals.