Using a number of innovative cases, Moore discussed the business opportunities of social media during his presentation . For example, Moore says that companies should start seeing business as ‘a platform that uses the social ecosystem’ . According to him, a company that has understood this principle well is Girlswalker.com .
Girlswalker.com is a Japanese mobile fashion magazine for girls. Fashion girls from Tokyo are known as global trendsetters. Girlswalker.com was originally founded to translate fashion trends from Tokyo into a magazine. In this way, all girls in Japan are informed about the latest trends, so that they can look just as hip as the trendy girls from Tokyo. The mobile magazine became a huge hit and is now so popular that various fashion shows are organized annually. No professional models are used, but the famous fashion girls from Tokyo parade down the catwalk. Visitors to the fashion shows can even order clothes in real time by simply taking a picture of the model. The visitors then end up on the mobile website of Girlswalker.com where they can choose the right size and color and then place an order.
The popularity of Girlswalker.com has led to
A lot of blogging and posting about the brand. Girlswalker.com has managed to create a ‘participatory culture’ where ‘super promoters latvia phone number list make a significant contribution to creating the brand, or, ‘create culture by sharing’, according to Moore.
Moore concluded his talk by emphasizing that the success of social business is determined by trust, openness, and transparency. He then asked the audience, “Who trusts Facebook?” and “Who trusts Google?”. This question was met with awkward silence.
The story of Rituals Cosmetics is
A described as ‘an unparalleled success story’. The Rituals brand is hugely popular The ROI of with the patent invalidation search: guided general public. However, according to Nicole Verburg, Head of Marketing, this is not enough. Results must be measurable and tangible.
Rituals is curious about the consumer. They want to get to know the consumer better. That is why Rituals cyprus business directory asks a lot of questions to find out what the consumer needs. It is clear that this approach works for Rituals. Rituals now has 187 stores all over the world
Yet it is striking that you do not come across any TV commercials or advertisements in Rituals magazines. Rituals’ strategy is clear. There is a lot of investment in the store network and product launches. For Rituals, there is no room for expensive advertising agencies and advertising campaigns. By giving this margin back to the consumer.