The behavior of the group of people studied
Of the heavy users of social media, 22% are on Facebook, 12% on Hyves, 17% on LinkedIn and 4% on […]
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Good initiatives that help to gain a better insight
From the data that Marian is now disseminating, several initiatives have emerg, Geir Endahl has creat a Radiation Map and
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We also notice this in our masterclasses
The purpose of this article is not to explain how to successfully integrate social mia into your marketing mix, but
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Social media not an end in itself
This way you are assured that social media is used in a meaningful way. It forces you to think about
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What to do with social media?
Many companies are forc to do something with social mia due to the rapid developments and the enormous number of
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What do you use it for?
Monitoring social media is therefore necessary to find out what people have to say about you. Webcare is one thing
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Make use of opinion leaders
After that, the first few months of social mia monitoring have been mostly listening . Once you know where your
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From theory to practical case
Many companies think that if a webcare team is set up, it is all good. Webcare is just a band-aid
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Different objectives per needs
The internet has long ceased to be a one-way street. With social media, people talk about you. So being present
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Afterwards I was asked by the MBA
Last week I gave a guest lecture at Nyenrode about The App Effect . During my talk I talked about
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Google Launches New Pixel 9 Series, Led by Pro Fold
Electronic signatures are slowly making their way in Switzerland, lagging behind. In a sluggish market, Swisscom launched its version of
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Spusu relaunches the battle on mobile with roaming
The Swiss telecoms market is experiencing a new surge with the arrival of an Austrian player that promises to shake