According to Verburg, social media mainly offers opportunities. 71% of Rituals buyers are on social media. Setting up a social media strategy was completed in 3 months. The motto was: ‘ Think, Dare, Do, just get started’ . Social media are now used extensively by Rituals. They are used for daily customer information, co-creation, research and consumer service.
Facebook now has a total of around 38,000 Facebook fans. The aim is to reach the milestone of 50,000 likes by the end of the year. But as Verburg says: ‘Results must be measurable and concrete.’ That is why Rituals has drawn up a number of KPIs to determine what Rituals’ social media policy actually yields. In this way, Rituals has lebanon phone number list also been able to determine the value of a Facebook fan, for example. According to Verburg, the ROI of social media is clearly visible. It costs a bit, but it also yields enough.
The entire presentation about Rituals can be viewed below:
Practical case Hertog Jan #DeProeverij
The hearts of many beer lovers beat faster during Sytse Kooistra’s presentation about the beer Rituals invests heavily protected publications vs. patent applications brand Hertog Jan. With an impressive case, Sytse showed how an authentic beer brand came into contact with its fans.
For years, Hertog
Jan has mainly ‘sent’ via commercials on TV. There was hardly any relationship with the real fans of Hertog Jan, let alone cyprus business directory that Hertog Jan had in mind who these fans actually were. The solution to this problem? The introduction of a new beer.