Reinforcing environmental values is increasingly being used by companies to promote their products and services. A brand that cares about the environment is well regarded by users. It may sound like a fad, but the truth is that this is not entirely the case.
Brands that offer these products are strengthened and positioned ahead of the competition. For example, by using sustainable packaging made from recycled cardboard, non-polluting production processes or using machinery that is less harmful to the climate.
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What is green marketing?
This is also known as green marketing and is a way of promoting products or services to contribute to environmental conservation. The main objective is to
Reasons why protect non-renewable natural resources while making the brand’s ecological commitment known to the public.
All or most companies today produce waste into
the environment and it is up to each of them to raise awareness about what is happening. For this reason, in this 21st century the trend is for companies to begin to take the environment into account much more. And this has been achieved thanks to global oman whatsapp number data campaigns that support this initiative.
Email marketing and its ecological impact
Nowadays, the use of emails has increased and south sandwich islands leads according to studies, it is estimated that more than 8 billion emails are sent every hour. Email marketing is one of the most used marketing strategies in the world. It should be noted that each email sent produces 20 grams of CO2 into the environment.
This means that 30 emails sent in a single day are equivalent to a car producing 1,400 kilometres of pollution per year. The damage caused by mass email sending is practically non-existent for the climate and the environment in singapore lead general, and one of the least polluting in the world compared to other industries or sectors.
There are five concepts that must be taken into account to understand the impact that email generates and how to learn to manage it in the best way. But not only so that it
gives the best results in terms of reach and conversions, but also in terms of pollution. Hence the importance of making your brand greener with email marketing.
Here are some tips to keep in mind when measuring the impact of email marketing on the ecosystem:
1.- Data to make your brand greener
The quality of the database is a key factor in carrying out an email marketing campaign. Many companies have already begun to implement good practices in this regard , but awareness-raising work must continue. A good strategy is to detect
inactive users, those who have not opened or clicked on any publication sent by the brand in a long time.
If this is the case, a re-engagement strategy can be implemented to resume the relationship with the customer, while eliminating email addresses to avoid so-called hard bounces. This will maximize the results of the impact of the messages sent by the company.
2.- Quality versus quantity
A very common mistake when carrying out an
email marketing campaign is to send a large number of messages in the hope that most of them will reach their destination and be opened by their recipients. This practice has a negative impact on the results of a strategy and also has an impact on the environment.
A good segmentation of the market and the database will allow you to send content only to users who have had some previous action with the brand. An example of this is
how tourism companies , during the shutdown due to the coronavirus health issue, stopped sending emails to their clients about promotions due to the cancellation of flights and restrictions.
3.- It is not the fault of the sender, but also of the receiver
Despite what many may think, the environmental impact is not only the fault of the person sending an email, but also of the person
receiving it. Sending a file by email is not as simple as it is believed to be and involves a whole process that consumes resources such as reception, processing, saving, the transmission network and the use of different servers worldwide.
4.- Education of consumers and marketing teams
Educating is the best way to avoid major
problems with regard to the use of information technology and in this case how to make your brand more environmentally friendly with email marketing. Educating people from a very young age will make them take much greater care in the future. The use of good practices in the use of emails is a task that should include everyone, including the marketing teams of the different companies.
Therefore the following questions can be asked:
- Is it necessary to send so many emails daily?
- Is it key to say “Thank you” to a colleague?
- Do you need to send so many attachments?
- Should a copy of each email be sent to all recipients in a company?
Companies need to start making
conscious use of the tools at their disposal, such as email marketing, to make them much more environmentally friendly and act in a much more responsible manner.
5.- Initiatives to limit when using email marketing
One of the main reasons why
email marketing is necessary for a company that wants to be environmentally sustainable is that it is much less harmful than using traditional letters. Although email has a slight impact on the environment, it does not have as much impact as a paper letter. A more modern and ecological approach is needed for everyone.
For example, there are many stores that are beginning to eliminate the use of paper in their receipts. Sending an email does not completely eliminate the impact on the environment, but it certainly reduces it greatly. These are some of the pillars that must be taken into account when using technology correctly for the benefit of everyone and the planet.