The first step is to make sure that your e-commerce has all the right cards to work properly, which means having it carefully prepared just like you would do with a real store. This step is essential to convey professionalism Optimize an e-commerce to visitors and show that you have an edge over all the online competition.
If you have created an e-commerce site you must therefore check the following points:
- Product tree organization
- quality images
- carefully described products
- correct management of availability
- well-illustrated customer services (returns/cash/back management, delivery times, payment methods, etc.)
- Shipping costs and discounts policy
- Customer opinions and reviews
- associative sale
If you need to delve deeper into the topic, I recommend: 8 tips to increase e-commerce sales
Promote your e-commerce site
Once we are sure that everything is azerbaijan phone number list ready inside our e-commerce we will have to think about its promotion, we will therefore have to have planned our web marketing strategy carried out:
- SEO Optimization
- Google My Business created
- Possible Adwords campaign
- Social pages like Facebook and Instagram , depending on your target
Attracting visitors to the site does not necessarily convert them into buyers, it is therefore necessary to push users to make a purchase, for this reason it is essential to be able to gain that trust that other sites are not able to convey, we must create a relationship with our visitor leading them step by step towards the sale and as we will see later to loyalty.
Create a sales funnel
To do this, there are automated tools that allow you to gain the trust of visitors by creating a sales funnel, i.e., applying a sales process. Let’s take an example.
- A visitor comes to our site click funnel marketing to convert leads into customers because he is passionate about floriculture and in particular orchids, after having found us thanks to a web search or attracted by our social page. It is not a given that after seeing our site he will decide to buy immediately, spending the sum of 37.00 euros for a couple of plants without Optimize an e-commerce knowing us could be an obstacle to the purchase. What could we do then?
- We could create a funnel, that is, a channel that guides the user towards the purchase, to do this we must aim to obtain the user’s email address so that we can contact him again after his visit. A valid tool could be to give phone database away a guide to growing orchids in exchange for registration.
- Now that we have your address, the marketing automation to immediately send an email thanking you for downloading.
- After a few days we may send a second email containing a Quick Tip on the topic in order to provide further information and gain trust.
- A few days after opening the email, the system will be able to send a commercial offer to push the customer to a sales landing page containing a promo reserved for him (addressed to all new members of the community of the month).