After that, the first few months of social mia monitoring have been mostly listening . Once you know where your customers are and what they care about, you can move into the next phase of responding .
CBA’s monitoring team consists of 1.5 FTE, compar to approximately 180 FTE of the call . Make use of opinio center. With thousands of calls per day, social mia is still negligible with 400 to 600 reports per week . However, once you have master that part, you can move on to the third phase: initiating customer contact.
CBA uses social mia monitoring mainly for their webcare team, but social mia is also increasingly us to extend a marketing campaign . By giving sneak previews of a campaign,
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Olger Smit ( @olgrrr ) from OMD told about the case of Vodafone during TVOH. The Voice of Holland was extremely china phone number list popular in social mia. Because sponsor Vodafone (a customer of OMD) gave all participating artists a Samsung Galaxy Tab, with the message to use it a lot in social mia, a big marketing campaign was launch.
Olger Smit start the presentation about the comparison of ‘then’ and now. When the PlayStation 3 from Sony was releas, influencers were sought out. Before the PS3 was releas, a select group from the Tweakers.net community was allow to try out the PS3. This group blogg a lot so that a buzz was already creat before the launch. With this, Olger Smit show that it is all about attention and that you can get it by actively seeking out influencers.
The Voice of Holland was the same
but the artists themselves were the influencers. This creat a group of 150,000 active fans of TVOH. Franc Goebels how do i get started with b2b lead generation? said that the fans do not result in direct sales, but do return in the sales process. This involves awareness, the brand ends up in the ‘evok set’, which makes fans more likely to choose the brand they are a fan of.
Different channels, different functions
Achm Awad ( @achmawad ) from Mia Injection explain that the different channels are all important and each fulfill a lob directory different function. For example, Hyves has the largest reach (2x more followers than Facebook), but Facebook has much more engagement (4x more than Hyves). Twitter, on the other hand, has the highest click through rate. And is ‘the heartbeat of the campaign’.