No major player is sitting still. Google is emphatically claiming a place in the retail Atomium, knowing that many visitors to the building start their tour at the most expensive square millimeters of the internet: the Google search bar. Google is also emphatically entering the market for flight bookings with Google Flights. It is currently only playing out in the United States, the introduction in Europe is a matter of time. Google is becoming a major lead generator of bookings for the major airlines in the world.
Amazon is coming, soon in the Netherlands too
Apple is busy designing the book Atomium to its own taste. And Ahold did not buy Bol.com because it is such an interesting investment. The Eiffel Tower is dead, long live the Atomium. It is not the forest ranger who maps out the yellow, blue and red routes for the walkers, it is the walkers who determine their path and color kuwait phone number list in the forest. No walking direction is mandatory. There is no distance to be found on any mushroom, due to a lack of distances. It never gets dark in the forest.
During the latest edition of the Social Media Congress, a lot of attention was paid to the question: ‘What does social media actually yield?’. This does not only concern the earning potential of social media, but also the interaction with the customer. Words such as Social Business and Community were central.
Thursday 5 April, Pakhuis de Zwijger in Amsterdam
A room filled with social media enthusiasts and a program full of interesting speakers. Ronald van der Aart gave the starting signal maximizing google ads efficiency for the 4th edition of the Social Media Congress. Through a number of interesting cases, companies showed how they deal with social media and what they think determines the ROI of social media. A few interesting cases of this ‘social’ day are discussed below.
No Straight Lines – Alan Moore
Alan Moore, founder of SMLXL and author of the book ‘No Straight Lines’, criticizes the Major players in word ‘social media’. According to Moore, there is a transition from a linear world, an industrial world with its own language in which the consumer is seen as passive and ignorant, to a non-linear world in which cyprus business directory revolves around social, economic and organizational challenges. We are heading towards a world in which the customer is central and where communities gain much more influence. According to him, the term ‘social media’ is insufficient to describe what is about to happen. The pressing question is: ‘What’s next?’.