Within the framework of an acquisition campaign, you can use this indicator to measure the quality of traffic based on the different sources used (Acquisition > All traffic > Source/support). he % of visits Performance of Your Campaigns with a single page view or interaction
Nothing to do with a basketball scoreboard. We’re talking about measuring what happens when a visitor visits a single page: the page they land on!
Unlike most email marketing KPIs, the lower the index, the more important it is to navigate your website .
This can mean one of two things. Either your site poland number for whatsapp makes people want to see more, which is good news, or the user doesn’t immediately find what they’re looking for and goes looking for it… not so good!
On the other hand, a rate close to 100% can be interpreted in two ways . Either the Internet users left immediately because they did not find what they were looking for right away; or they left after having immediately found what they were looking for.
The bounce rate should therefore
Be used in the context of the campaign and the content of the site . It is therefore more interesting to analyse the bounce rate by page type (home page, product pages, etc.) than the overall bounce rate.
3. Is your campaign ROÏste?
Two email KPIs will help you understand if your campaign is really paying off in terms of ROI…
The conversion rate
Calculation: Number of conversions / number of clicks or leads collected.
That’s it. Thanks to this indicator, you will finally know if your site, and therefore your campaign, has generated qualified visits and, above all, converted visitors.
It is up to you to decide what type of conversion you want to estimate, based on your own marketing objectives : direct sales, newsletter subscription, registration on forms, etc.
Calculation: sales generated / budget invested
Based on the budget the essential email for your acquisition campaigns invested, calculate your return on investment (or CAC = customer acquisition cost; etc.). A high conversion rate can be achieved with a low ROI, and vice versa…
We also recommend that you do not limit the ROI observation period to the campaign period. Email marketing can generate sales over a long period of time. Sometimes up to 15 days after the korea businesses directory end of the campaign. Be patient and do not fire your marketing director yet.
This is even more true when the objective of the campaign is to collect addresses to create a database. Lead generation campaigns do not aim to obtain an immediate ROI . The Performance of Your Campaigns objective is to transform the leads collected over time. Time that can be estimated between six months and a year .
Estimating the ROI potential of your campaigns:
Google There are several sales attribution models, but the “authoritative” one remains the one from Analytics (and many other tracking and audience tools): the “last click”. Sales are attributed to the last source generated by the Internet user .