A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely on Search Console more than ever. The “Search Analytics” and “Links to Your Site” sections are two of the top features that did not exist in the old Webmaster Tools.

While we may never be completely

Satisfied with Google’s tools and may occasionally call their bluffs, they do release some helpful information (from time to time). To their credit, Google has developed more help docs and support resources to aid Search Console users in locating and fixing errors.

Despite the fact that some of this isn’t as Food, Kindred Products Manufacturers Email List fun as creating 10x content or watching which of your keywords have jumped in the rankings, this category of SEO is still extremely important.

Looking at it through Portent’s

Epic visualization of how Internet marketing DW Leads pieces fit together, fixing crawl errors in Search Console fits squarely into the “infrastructure” piece:

If you can develop good habits and practice preventative maintenance, weekly spot checks on crawl errors will be perfectly adequate to keep them under control. However, if you fully ignore these (pesky) errors, things can quickly go from bad to worse.