It is no secret that people today have become dependent on Do your emails their mobile devices. They spend most of their time browsing the Internet on them. Although some see this as something negative, others believe that it is a matter of adapting to technological developments and advances.
What you could once do only through traditional means, you can now do online, from advertising your brand to selling your products. But to be successful you need to adapt to the changes, including responsive email campaigns , designed to display correctly on mobile devices.
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Statistics prove the success of responsive email campaigns
According to a Campaign Monitor study that surveyed 1,000 small business owners, email marketing was ranked as the second most effective means of generating brand awareness and generating the highest return on investment for SMBs.
They found that 40% of people aged 18 or younger tend to open emails on their mobile device first. Apple and Gmail are the most popular clients for doing this. Those who read an email on a mobile device and then reopen it on a computer are 65% more likely to click on it.
Furthermore, 25% of people who open an email on a mobile device will open it again . While 70% will do so again on the list of oman whatsapp phone numbers same device and 30% will open it from another device.
Other data that prove it
For its part, HubSpot also demonstrated with figures the reasons why your brand is greener with email marketing importance of responsive email campaigns , stating that optimizing email for mobile devices is the second most used tactic by marketing specialists to improve their performance.
They also indicated that approximately 80% of marketers have noticed an increase in email interactions in the last 12 months. These are singapore lead undoubtedly statistics that motivate people to opt for this channel.
Statista has also demonstrated the effectiveness of email campaigns with its studies. In 2019, the number of global email users was 3.9 billion. They estimate that by 2024, this figure will increase to 4.48 billion.
Why are responsive email campaigns important?
The statistics speak for themselves. But beyond the data, you need to know some of the reasons why responsive email campaigns are good for you. So that you can have a clearer idea of their importance within your company’s strategy:
1.- Enables full access to the content
Please note that on mobile devices, the content of your emails is organized in blocks. This means that they will be sorted based on the characteristics of the user’s screen. You should know that there are a few factors that govern this hierarchy:
- Width and height of the browser window.
- Mobile device orientation (portrait or landscape).
- Proportion between the height and width of the mobile screen.
- Device resolution, this refers to the accuracy of detail in bitmap images. So you need to optimize your images for email marketing, otherwise it will hurt you.
If you take all these factors into account, your responsive email campaigns will adapt perfectly to each device. And in turn, this will allow the user to enjoy optimal viewing.
2.- Increase the opening rate
You will be very interested to know that thanks to responsive email campaigns, the opening rate can be improved. Because users will not hesitate to open your emails if they are adjusted to the screens of mobile devices.
Obviously, improving the user experience when reading the email encourages them to click on the calls to action, which increases considerably. Remember that the open rate is one of the most important percentages within your campaign.
3.- Increase the click rate
Another important fact you need to know is that business owners have found something really beneficial. By switching to responsive email campaigns, sales links receive a really high click-through rate, unlike those emails that are not mobile-friendly.
This may be because users who receive and read the email have the ability to easily bookmark the link. That is, they don’t need to access another section of the email to carry out this action, they have everything in one place.
4.- Decrease the bounce rate
When emails are not displayed correctly on mobile devices, users abandon them almost immediately. This directly influences one of the rates that no company wants to have high, that is, the bounce rate .
But if you work with responsive email campaigns from the start, you can ensure that the user will see the entire email, and in the same quality as when opened on a desktop computer. And this can be summed up by the fact that the bounce rate will decrease, as recipients will spend more time interacting with your email.
It also increases the likelihood that the subscriber will click on your call to action . And you can do all this with the help of specialized email marketing tools. They help you with both design and programming.
5.- Optimize the user experience
User experience is key, so you need to offer your subscribers content that is tailored to their browsing habits. You can have the best emails, but if they only look good on a desktop computer, then you’re in trouble.
You already know that responsive email campaigns are essential in your current strategies. These will allow the user to see a design that adapts perfectly to their device. For example, the text will be legible, without any type of cut and the clickable elements such as the CTA will have the ideal size for clicking.
Remember also that images should fit in with the rest of the elements. Of course, responsive emails are much more attractive than emails that are not adapted to any type of mobile device.
6.- Deliverability is not affected
What happens to deliverability when working with responsive email campaigns? The answer to this question is positive, as it does not affect either deliverability or the opening rate. In fact, this type of mobile design positively influences these aspects.