The internet has long ceased to be a one-way street. With social media, people talk about you. So being present on social media is fun, but how do you know what effect it has on your company? The Social Media Club Amsterdam March 2011 was all about social media monitoring, where the theory was substantiated with a few cases.
Alex van Leeuwen ( @alexvanleeuwen ), founder of Buzzcapture, kicked off the evening. His presentation cayman islands phone number list was mainly about monitoring social media channels with webcare in mind. He started with a piece about Buzzcapture itself. He said that the company had to rely mainly on the level of service , like Google starting a social media monitoring service.
The benefits of social media are gaining traction
Companies increasingly see the benefits of social media (monitoring), but the number 1 motivation to start is still that ‘everyone is doing it’. There are usually 3 reasons for a company to use social media:
Simply going along with the crowd
When there is a crisis
If it is actually part of the vision
This does however ensure that more and more budget is going to social media within a company. The demand for social media monitoring does exist in companies. Certainly if there are constant problems in the organization, which the company does not have a direct grip on. They want to know lob directory what is being said about the company, so that they can deal with it reactively . In this (first) phase of monitoring, it is mainly about webcare.
However, different users have different needs. What needs to be monitored . Different objectives therefore choosing between protected publications depends largely on the user and his objectives . For example, the complaint handling within a company wants to convert as many negative sounds as possible into positive ones. It is mainly the marketing and communication departments within a company that see the usefulness of social media.