The acronym ESG is the abbreviation of Environmental! Social and Governance and includes all the actions taken by companies in terms of environmental sustainability! social initiatives and governance policies.
The attention to these topics! demonstrated by companies! allows them to promote their corporate philosophy ! spread it and create motivations that can be followed by the greatest possible number of people and Communicating ESG initiatives companies. In short! it allows customers and partners to understand that the company is not only a business tool but actively pursues broader ideals.
The benefits generated by ESG initiatives for people! consumers and society can be measured in a comprehensive way and are now taken into account also in the field of finance; but in this post I do not want to talk about what ESG practices are and how to measure them! but to address the issue from the point of view of corporate communication.
ESG! an opportunity to exploit
I also believe that knowing how to communicate these initiatives forcefully is important ! knowing how to shout argentina phone number list to the world what you are doing can seem like simple self-celebration aimed at gaining publicity and is often seen with a certain negativity so much so that you do not communicate at all what you have done outside your own company reality.
I think that strong and aggressive ESG communication can help to publicize and involve more and more actors! pushing them in turn to undertake similar actions or adopt products that make them feel part of this change.
Ultimately! ESG communication can help generate a flywheel of virtuous companies and initiatives. Here are some examples:
- help convey the company philosophy
- create awareness of these issues in the market
- push users to adopt similar behaviors
The mistake of not communicating your sustainable initiatives.
I often visit companies where steps have christopher gaut chief financial officer already been taken to support corporate sustainability. More and more frequent are investments in photovoltaic systems for energy generation! selection of nearby suppliers! collection of production waste! etc.
However! after having implemented these policies with large burkina faso leads investments! fail to let people know how much they have achieved to date. Missing the opportunity to communicate their philosophy and actions taken is a missed opportunity to involve users and other players in the supply chain in adopting the same policies . After all! the bulk of the investment has already been made! an ESG-based web marketing strategy that takes into account a simple update of the site and a few well-structured posts on social media could make the trust require a ridiculous cost compared to the investment made.