How do I get started with B2B lead generation?
To get started with B2B lead generation, it is important to first define your target group. When you know who […]
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Maximizing Google Ads Efficiency
One of the issues we see is that sometimes users don’t think about how Google uses the data that they
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How to build SIAGs
Add an exact match negative keyword to the old campaign where you originally pulled the keywords from. This makes sure
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How to build Hagakures
Check the URL session volume in Google Analytics (Behavior>>Site Content>>All pages) and make a note of any URLs that are
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When to use Parallel Campaigns
Performance Max is a new campaign type from Google. It’s a fully automated strategy which means it doesn’t offer
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Google Ads Budget Calculator Demo
The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of our
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Understanding Key Events in Google Analytics 4
The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you
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3 Switch the toggle on
To mark an event as a key event, switch its toggle on. If that is the case, it turns blue.
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How To Create a Page Hostname Performance Report In Google Analytics
The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk
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Understanding GA4 Key Event Rates
In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of
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Change the metrics of your GA4 home report
Go to the homepage of your GA4 property and click on an arrow next to the metrics of the first
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How to update your website
If you have asked yourself the question “What is the point of animating your website?” it is like asking yourself