To get started with B2B lead generation, it is important to first define your target group. When you know who you are dealing with, you can also specifically target and adjust your website and content to these people. Below we discuss other steps to get started with B2B lead generation.
Define your target audience: Make sure it is clear which companies you want to reach. Who is the person you want to get in touch with and what is thereforethe ideal buyer profileandthe ideal buyer persona? This helps with targeted campaign setup.
Determine your goal and make a plan:
Ultimately, you want to achieve a certain goal with advantage of B2B lead generation. Therefore, note down exactly what these results are and attach KPIs to them. Based on this, you can determine which methods you want to use, for example content marketing, SEO and/or e-mail marketing, and who is responsible for this.
Create valuable content for your audience: Create content that is specifically targeted to the questions and needs of your audience. The content should be able to answer their questions.
Optimize your website: It is important that your website is easy to read on both computers and mobile phones. In addition, the loading time should not be too long, otherwise people will quickly click away. Do not forget to make the website easy to find for your target group and optimize it for the search engines.
Make sure you have good landing pages:
These should encourage leads to take action. For example, filling out a form with their contact details or planning a no-obligation conversation. The landing page should be convincing of your product or service.
Use targeted marketing and sales techniques: Leads are generated with targeted marketing and sales techniques. For example, targeted emails and social media advertisements. When you get started in a targeted manner, the chance of achieving the desired result is greater.
Analyze and measure results: To see what works and what doesn’t, you will need to measure results. Discuss these results and the collected leads with the sales department. This will help you improve your strategy.
Keep track of the process in B2B lead generation
When you start qualified b2b leads for sale this is an ongoing process. So make sure you keep track of it and improve it where necessary. You can do this by monitoring your target group, adjusting content where necessary and setting up targeted campaigns.
When your organization starts to notice that leads are starting to flow in, it’s time to invest in an all-encompassing CRM, such asHubSpotThis way you will never forget to follow up on a single lead and you can work seamlessly with your marketing department.