Although e-commerce is often considered a type of site dedicated to end users, more and more companies are adopting online sales platforms and collecting orders reserved for resellers or commercial partners .
Digitalization allows you to achieve a significant competitive advantage due to process automation, user profiling and application of new sales strategies. Regardless of the choice of a customized e-commerce platform or a standard CMS that must be made based on individual needs, I want to list here 10 valid reasons to implement an e-commerce in your company.
The Evolution of the Sales Process in B2B
According to research by the Digital B2B Observatory of the Milan Polytechnic, in 2021 B2B e-commerce in Italy reached 453 billion euros , 12% more than in 2020, with constant growth over the last 7 years, going from 260 billion in 2015 to 453 in 2021.
Until recently, B2B strategies put armenia phone number list online sales on the back burner. Companies typically relied on a simple showcase site to present their products, underestimating the potential of digital commerce for their business.
Despite this, the use of e-commerce in B2B proves to be a fundamental element to differentiate oneself from one’s competitors , presenting an opportunity to maintain a position of competitive advantage.
Business customers used to place orders through printed catalogs, faxing, or calling. Today, the use of e-commerce platforms brings new business perspectives to transactions between companies.
Today, adopting a multichannel strategy involves increasing the profitability of each channel by engaging how to understand customers to improve communication customers at the ideal point in the buying cycle. The ability to dynamically adapt the interaction between the various channels is essential to effectively respond to changes in customer purchasing behavior.
Features of B2B The advantages for online sales
Businesses looking to adopt B2B e-commerce must have a clear understanding of the fundamental differences from B2C.
In B2C, when customers want a product, they proceed to purchase without any particular logical approach. In contrast, in B2B buyers follow a more rational and technical approach, they buy for their phone database company and represent only a part of it.
B2B e-commerce also implies a significant improvement in ordering processes between companies, with longer decision-making cycles involving more figures, such as decision makers, buyers, accountants, and other key roles. For this reason, if in B2C you can offer a single store for different types of customers, in B2B the focus is on personalized pages for each customer.
The B2B customer benefits from a The advantages for system that is always available and reachable at any time, something that a salesperson can only do for eight hours a day. This leads to a contraction of normal processes and a consequent increase in productivity .