In today’s digital world, online sales are growing at a rapid pace, and the demand for digital payments is becoming increasingly common , even in physical transactions. However, many businesses face challenges when faced with this new scenario.
The lack of a structured e-commerce or a card machine can limit a company’s ability to offer a variety of payment options , such as credit card and installments.
If you identify with this situation, it’s time to find out what an online payment link is, how it works, its advantages , and how it can be a practical and efficient solution for your company. Let’s go!
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What is a payment link?
A payment link is a URL russia whatsapp number data by an online payment service that allows customers to complete transactions quickly and securely.
The process is surprisingly simple: the company enters the necessary information about the sale and generates a link specific to that transaction.
This gives the customer the flexibility to choose the payment method that best suits their needs.
Is the payment link secure?
Yes, payment links are secure – when different objectives per needs by regulated financial institutions, such as Asaas . This ensures the secure transmission of purchase information to all parties involved.
To operate, these payment link platforms must be authorized by the Central Bank and implement anti-fraud systems , ensuring data protection and transaction security.
How does the payment link work?
So, how does the online payment link work ? When the customer clicks on the link, they are directed to a secure page where they can complete the payment.
On this page, you have the freedom to beb directory between several payment options , such as credit card, debit card, Pix and boleto.
Payment links can be used by many different types of businesses and in many different situations. Here are some possible scenarios:
- Sales through social media: publications and stories, chats and direct messages, and partnerships with influencers, directing followers to purchase;
- Telephone and remote sales: sending the payment link by SMS or email during a call. Including payment links in the description of catalog orders and purchase confirmation to ensure the completion of the sale;
- Selling services: Send a payment link before or after a consultation, offer pre-paid service packages and send payment links so clients can pay in advance, or use the link for services with recurring payment ;
- Physical sales: delivery orders, e-commerce or physical stores without needing a card machine;
- Receiving donations: Non-profit institutions, churches or collective fundraising actions can use payment links to receive donations.
How long does the payment link last?
The duration of the online payment link will depend on the rules of each institution. At Asaas, for example, when creating a payment link. You can leave the operating date open or select an end date.