The largest independent smartphone retailer in Switzerland! Mobilezone! posted slight growth in the first half of the year! particularly in the mobile segment in Switzerland and Germany. After adjusting for currency effects! sales increased by 3.0% in the first half of 2024 to CHF 488 million! compared to CHF 474 million a year ago. However! the market dynamics in these two countries show significant contrasts.
In Switzerland! Mobilezone recorded a clear decline in sales of 10.6% compared to the previous year! reaching a total turnover of 151 million francs. Despite this underperformance! profitability was able to be increased in the period under review to the previous financial year! according to a press release .
Significant growth in Germany
In Germany! the market was particularly dynamic for Mobilezone! with an increase in sales of more than 9%! bringing turnover to 363 million euros. This growth is notably due to the expansion of mobile telephony offers! where the segment of virtual mobile operators (MVNO) has seen a significant increase. As we can see! Mobilezone now overseas chinese in canada data achieves 72% of its sales in Germany. And… 54% of its EBITDA in Switzerland.
The MVNO segment in Germany grew by more than 37%! reaching 171!800 contracts compared to 269!000 in the previous financial year. For comparison! in Switzerland! TalkTalk grew by 15.4% to 90!900 subscribers as of June 30! while Digital Republic soared by 27.1% to 71!700 SIMs. In total! Mobilezone has more than 334!400 contracts.
Future prospects and challenges
Mobilezone has confirmed its guidance for 2024! expecting to maintain this growth trajectory! notably through the optimization of its operations and the continued expansion of its services. However! the the roi of rituals company will have to navigate an intense competitive environment! both in Switzerland and Germany! where local and international players are looking to strengthen their position. Will it be up to the task?
In any case! Mobilezone Mobilezone continues cyprus business directory continues to stand out for its ability to adapt to market developments and meet the changing expectations of consumers with varying degrees of success. The diversification of its offers! particularly in the MVNO segment! seems to be decisive for its future. The question of development in Switzerland remains.