Email marketing is an essential channel in brands’ communication strategies. According to Email Marketing Attitude , a study carried out in 2019 by the SNCD , it is the communication tool preferred by 6 best practices Internet users.
Whether you’re just starting out or have a well-oiled CRM and/or PRM communication plan, you’re faced with a big challenge: how to avoid increasingly strict anti-spam filters .
In 2019, spam accounts for between 55% and 95% of all phone numbers database email traffic , depending on the time of year. Most of it (almost 90%) is invisible to Internet users because the anti-spam tools used by email systems filter it upstream (so it doesn’t appear in the spam folder). These statistics are even more alarming when you consider that few Internet users regularly (or at all) check emails classified as spam…
To maximize the chances of your target audience
It’s vital that you do everything you can to get your message into their inbox.Be effective with your potential customers
When you send an email to potential customers, you are addressing people who know little or nothing about your offer. It is true that you enjoy a natural reputation, developed thanks to your history and past actions, but do these people really know your current collections and the breadth or depth of your offer?
6 seconds Average time it takes a potential customer to read an email
4 seconds The time it takes to make a decision about a click: just 2 to 4 seconds!
Two little statistics to remind you that the window of effectiveness is short… and precarious!
A first suggestion that should sound like an unbreakable law:Be concise and forceful!
Dataventure It’s easy to say it… but in practice, how do you do it? reveals its tricks with this little memo…
Concise: Limit excessively long descriptions. You should focus all your attention on a relevant headline that will quickly interest the reader.
Deployment: Clearly and forcefully highlight your offer
Touchpoints : Multiply touchpoints with potential customers through numerous calls to action (CTAs) throughout the creative. Also highlight the main CTA. It should be your html emails are properly embedded visible at first glance .
Architecture : The headline, offer, and main CTA should be placed in the first third of the creative.
Best Sellers Focus on your leading products if your range is broad and deep.
Limited : Reduce the length of your email.
Engaged : Your email is a reflection of your brand, so adopt a tone that is unique to it.
Promote the use of product images, preferably your bestsellers, to illustrate your different worlds and collections. This will help potential customers immerse themselves in hong kong lists your brand’s universe and increase response rates. Be careful with images that are too segmented; it is better to choose images that can appeal to a wide audience. Also avoid images that are too lifestyle-oriented, focusing on a mannequin or a landscape that hides the product.
Play with variety and scenery
Vary the images of your chosen products to represent your different ranges depending on the latest developments or seasons.
Make the most of your adaptation!
Illustrate your different product categories and rank them according to the interest they represent for Internet users. The goal is to place those that are most likely to attract clicks and conversions at the top of the list.
Make yourself understood
Capitalize on your offer, not the corporate copy. Drawing attention to your “Sweet Days,” “Happy Days,” or other internal brand highlights will not evoke anything in the mind of the Internet user. A clearly