Black Friday is one of the biggest dates for commerce in Brazil . The date originated in the United States in the 1970s, where the event takes place right after Thanksgiving, but it only arrived in Brazil in 2010.
In 2024, Black Friday generated revenue of R$4.27 billion , adding up the sales from the two days of the event. This figure corresponds to an increase of 8.4% compared to the previous period.
To take advantage of all this consumer demand during this period, the business needs to be prepared for the increase in sales . And, with that, having the right tools and offering payment methods for Black Friday makes all the difference. Keep reading!
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Why offer different payment methods for Black Friday?
The payment method is a saudi arabia whatsapp number data part of the consumer experience at the checkout stage . The customer needs to have the autonomy to define the best way to make the conversion.
For online stores, according to data from Moosend , around 69% of online shopping carts are abandoned . And, of these abandoned carts, 28% of visitors claim it is due to a complicated checkout process.
The complication of website checkout may be related to the payment methods offered , problems with shipping, freight, and other information that is not clear to the consumer.
Therefore, offering different payment methods to the consumer can increase the chances of completing the purchase, which can be key for Black Friday .
After all, the more options the customer has (whether for payment in cash or in installments), the greater the chances of them completing the purchase.
What are the payment methods for Black Friday?
As Black Friday is one of the most afterwards i was asked by the mba periods for Brazilian commerce. It is important to prepare the company to receive payments in different ways.
With several options for closing the sale, there is an improvement in conversion rates and an increase in the average sales ticket.
Check out which payment methods companies should offer on Black Friday and how these methods can boost sales :
credit card
Credit cards are one of the main beb directory options for Brazilian consumers. The card’s main advantage is the possibility of installment payments , giving consumers greater autonomy and flexibility to adapt their payment options to their financial routine.
After all, in the first half of 2024 alone, the credit card sector saw an increase of 11.4% compared to the previous period, according to data from Abecs .
The card also requires a safe and efficient checkout process , which ensures that you can safely accept credit card payments online . In the physical environment, it is also possible to offer payments via card even without a card machine .
The business also needs to be aware of cash flow. Adapting to the fact that sales amounts are in installments rather than in cash. To deal with this, you can also count on the option of anticipating receivables, to receive amounts in advance.